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As far as I can tell these people are phantoms. That's cruel on multiple levels. If I was not familiar with this SEO trick I'd spend time looking for them both (to politely tell them about the errors in their blog... which I would assume they would care about since they love insects.)

But I know what this is now. It's probably the exterminators. To get their page ranks up they need "legitimate" pages... like personal blogs by enthusiasts to link to them.

They are pretending to be *ME*